Dual Nature of Online Luxury Shopping: Rationality, Price Sensitivity, and Its Impact on Consumer Behavior
The article discusses how online luxury shopping has become more accessible and price-sensitive among consumers. Contrary to traditional assumptions, the digital era introduces a n...
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Digital Transformation in Luxury Shopping: Navigating the Chinese Market's Shift Online
The luxury shopping landscape has significantly evolved, merging physical retail with digital realms. Chinese consumers lead the shift towards online luxury purchases, driven by cu...
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