Gucci: Bridging Tradition and Technology in Digital Luxury
Gucci, as a leading luxury brand within the Kering Group, has successfully navigated the digital age by embracing e commerce platforms and social media to offer an immersive, conve...
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Luxury Brands' Digital Resilience: Navigating the Global E commerce Landscape
highlights the remarkable resilience and successful integration of digital commerce by leading luxury brands in the Chinese market, emphasizing how these companies, despite challen...
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