Gucci's $0 Umbrella: Luxury as Art and Brand Exclusivity

The article primarily discusses Gucci's unconventional release of a decorative, non functional umbrella priced at zero dollars as a statement piece that highlights the paradoxical ...
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Exclusive Affluence: The Resilient Strategy of Luxury Brands in Pricing Power

The article discusses the continuous price hikes in luxury goods, focusing on Hermes and LVMH. Brands increase prices to mntn exclusivity, emphasizing their status symbols and craf...
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