Chinese Luxury Brands' Digital Transformation: Navigating Uncertainty with Technological Opportunities Amidst COVID 19
highlights the significant role of digital transformation in the Chinese luxury market during the COVID 19 pandemic, emphasizing how luxury brands leverage technology to adapt to e...
Chinese Luxury Brands Digital Transformation Opportunities Luxury Goods Online Market Expansion in China Technology Driven Consumer Engagement Strategies Authenticity and Exclusivity in Digital Luxury Society Driven Changes in Luxury Consumption Trends Innovative Consumer Experience Through Digitization
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