Reviving Luxury: Brands' Role in Resale RevolutionSustainable Logistics

Renewing Luxury: How Brands Can Embrace the Resale Revolution

In partnership with GXO Logistics, Vogue Business examines how logistics can play a pivotal role in reviving luxury goods post-purchase through innovative reuse and restoration methods that not only benefit the environment but also enhance brand perception among consumers.

At its core, luxury embodies timelessnessbe it in the form of family heirlooms being passed down generation to vintage treasures reappearing on TikTok and Instagram Reels. The very essence of luxury transcs fleeting trsit’s about lasting value that ures beyond their moment of creation, thanks largely to the design and brand's inherent quality.

However, brands are increasingly focusing on exting the lifecycle of high- items well past their point of sale through regenerative moments that allow products to be salvaged, repred or refurbished. This concept encompasses everything from take-back programs and repr services to other sustnable practices med at preventing textile waste and reducing what’s commonly referred to as 'luxury landfill'.

Meagan Fitzsimmons, GXO's Chief Compliance and ESG Officer, highlights that while most brands invest in sustnable sourcing during the production process, there is still a need for more focus on exting product durability after purchase. She explns that while transitioning luxury towards sustnability during its inception can be financially rewarding over time, it poses challenges compared to promoting eco-frily practices post-purchase.

This whitepaper delves into how brands can seize this significant opportunity to meet their sustnability targets by integrating regenerative moments deeply within their logistics networksfrom recycling garments through cleaning and restoration, to repackaging them for resale.

Moreover, we explore how such initiatives offered beyond the point of sale or at purchase could significantly enhance a brand's reputation, particularly in terms of consumer care.

Download Report

For comments, questions or feedback, please eml us at [email protected].

Vogue Business Recomms:

Companies

Mytheresa's sales grow by 10

Sustnability

Ebay showcases secondhand fashion on the runway

Fashion UK union launches survey on working conditions

SS Daley's winning streak continues

About Us:

Contact

Membership

Commercial

Newsletter

Terms of Service

Privacy Policy

Manage Preferences
This article is reproduced from: https://www.voguebusiness.com/story/sustainability/immortalising-luxury-how-brands-can-own-the-resale-revolution

Please indicate when reprinting from: https://www.g056.com/Luxury_prices/Renewing_Luxury_Through_Revolutionary_Logistics_Report.html