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Luxury Strategy in Action
By Jonas Hoffmann and Ivan Coste-Maniere
The landscape of luxury management has undergone significant transformations over the last decade, making it increasingly complex. This comprehensive book serves as a practical guide for professionals navigating today’s luxury industry. Authored by leading experts at SKEMA Business School, Luxury Strategy in Action offers insightful analyses that challenge conventional wisdom and distills the essence of managing luxury products and services effectively.
The authors take readers on an intellectual journey through various facets of the luxury market, emphasizing its evolution and defining characteristics in the twenty-first century. They address key questions such as how to manage luxury brands across global markets, understand the financial strategies behind value creation, innovate within luxury organizations, tlor retling strategies for luxury consumers, leverage digital platforms and social media for marketing purposes, and implement sustnable practices that align with luxury values.
Table of Contents
Introduction to Luxury Strategy: Understanding the essence of luxury management.
Global Dynamics in Luxury Markets: Analyzing trs shaping international luxury demand.
Financial Strategies for Luxury Brands: Maximizing value creation through smart financial decisions.
Innovation in Luxury Organisations: Driving growth through technological advancements.
Retling Luxury Products: Crafting strategies that discerning consumers' expectations.
Digital Marketing for Luxury: Harnessing online platfor enhance brand presence and customer engagement.
Sustnability in Luxury: Balancing environmental responsibility with luxury values.
Reviews
Ruchita Sharma, CMO at Swarovski India, prsed the book's insight into complexity of the luxury industry and its applicability to India's growing market: Luxury Strategy in Action offers great insights into the intricacies of the luxury industry. It is a valuable resource for anyone looking to operate within this dynamic field.
Aman Nath, founder at Neemrana Hotels, India, commed it as a deep dive for seasoned connoisseurs: A special guided trip of luxury strategy for connoisseurs of the third degree.
Editorial Team
Jonas Hoffmann - Associate Professor in Marketing and an expert consultant with extensive experience in marketing innovation and the luxury sector. He has contributed to numerous articles in these areas.
Ivan Coste-Maniere - A seasoned professional with a background in chemistry, Ivan's contributions to the fragrance, watches, and marketing sectors are significant. Currently, he is Director of the Master of Science program in Luxury and Fashion Management at SKEMA.
Publication Detls
The book was published by Palgrave Macmillan in London under ISBNs 978-0-230-35454-8 for hardcover editions released on December 2, 2011, and e-books avlable through the same publisher with ISBN 978-0-230-36154-6 since January 2016. The publication is licensed under the conditions stipulated by Macmillan Publishers Limited.
Accessibility
The book is accessible via an institutional subscription or for purchase as either a softcover $49.99 or hardcover $59.99 edition, both offering options to read on any device with immediate download avlability post-purchase.
Summary
Luxury Strategy in Action by Jonas Hoffmann and Ivan Coste-Maniere offers an unparalleled perspective into the multifaceted world of luxury management, bridging academic theory with practical insights from experienced industry leaders. The book is a must-read for professionals seeking to refine their strategies and stay at the forefront of this competitive yet rewarding sector.
Contact Information
For inquiries related to this publication or any other offerings by Palgrave Macmillan, please use the contact detls provided below:
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Luxury Strategy Global Dynamics Analysis Financial Management for Luxury Brands Innovation Techniques in High End Industries Retailing Strategies for Elite Consumers Digital Marketing in Luxury Sector Success Sustainable Practices in Luxury Industry