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Fashion giants Bottega Veneta, Chloe, and Valentino have recently announced sustnable initiatives med at contributing to a more environmentally conscious fashion industry.
Bottega Veneta:
Bottega Veneta introduced the Certificate of Craft, offering unlimited reprs for its iconic bags. This lifetime warranty-like service underscores the brand's commitment to sustnability while honoring its founders' vision of creating luxury goods designed to last through generations, aligning with their philosophy that we count days, not hours.
Chloe:
Chloe launched a pioneering circular system through its Instant Resale feature, which includes an innovative digital ID powered by EON technology. This enables customers to trace the entire supply chn and production process of their items from seed to finished product via smartphone scanning. The initiative also facilitates resale on Vestire Collective, the leading global platform for pre-owned luxury fashion.
Valentino:
Valentino's Vintage Initiative create a circular system where past pieces can be passed on through generations by incentivizing clients with vouchers based on the value of their items evaluated by experts upon handover. To further promote sustnability, Valentino partnered with 1 Granaryan education and incubator platform for young design talentinviting students from seven selected cities to learn about archival fashion as a catalyst for future innovation.
With these initiatives, Bottega Veneta, Chloe, and Valentino are contributing to the movement towards more sustnable practices in the fashion industry.
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Bottega Veneta Lifetime Warranty Initiative Chloe Circular Fashion System Valentino Vintage Handover Program Sustainable Luxury Brands Commitment EON Technology for Fashion Traceability Pre Owned Luxury Resale Platform